Most of your customers will expect the business to be able to find it on the Internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is almost a must.
Before you start building a website, it's a good idea to think about what you hope to achieve with your website. Researching the websites of your business's competitors can help you get a clear understanding of what might work best for you.
To make a great website you have to follow 4 basic steps.
1. Register a business-related domain name
Your new domain name should reflect your products or services so that your customers can easily find your business through a search engine. Your customers may also expect your new domain name to be the same as your business name.
Your new domain name will also be used for your email address. While you can use a free email address like Hotmail, sending an email from a business address feels more professional.
To register your new domain name, you will need to find an accredited registrar and pay a fee. Accredited registrants are organizations that are authorized by the DA, the Australian domain name administrator, to provide services to those who wish to register a new domain name, renew their existing domain name, or add to their domain name records. want to make changes.
Remember to note when your domain name will need to be renewed so that it doesn't expire. Letting your domain name expire can make your business vulnerable to cybercriminals. Read more about abandoned domain names from the Australian Cyber Security Center of Risks.
2. Find a good Web Hosting Company
To get your domain name on the Internet you need to find Good and reliable Hosting. Most of the major internet service providers provide web hosting services. They may also provide you with multiple email addresses.
The monthly fee for web hosting varies depending on how big your website is and the number of visits you get.
3. Prepare Your Content
Think about what you want your customers to be able to do through your website. This will help you figure out which sections or pages you want to include. Consider what transactions or information your customers want and make sure the site is structured to make it easy for them to find and do what they need.
Just as you can hire a professional to design your site, you can also consider hiring a professional to write and structure your content.
A website that is well designed and easy to use for customers will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and feel comfortable making a purchase from your business.
4. How to Build your website
You can create your own Beautiful and attractive website or have a professional web developer build it for you. Your websites need to be kept up to date, so make sure you plan for ongoing maintenance.
You can use a website publishing package to build your website. These are similar to word processors but also have inbuilt features to convert your text and images into web content and send it to your website.
If you are new to online business then it is a good idea to have someone else build a website for you. A professional web developer/Designer can build your site quickly and provide guidance on successful web design. Hiring a professional can be especially useful if you are looking to shop online or provide other services through your website.
You will need to design your website so that it can be easily used on smartphones and other mobile devices. Optimizing your website for mobile use means that an increasing number of people using phones and tablets to access the Internet can use your site when they are outside.
Useful Tips for Creating a Website
Think about what your Audience/customers want to know, not just what you want to tell them.
Use professionals to help you. A non-professional website can potentially turn customers off.
Update your website regularly time to time, especially if you include information about your prices.
Make sure your contact details (Email address) are correct and easy for your customers to find.
Promote your website in your marketing materials and include it in your business card.
Find out how you can make your website easier for search engines like Google,bing to find. This is called as website Search Engine Optimization (SEO). Web Developer can help you to make your website SEO.